Wayfindr

Overview

Wayfindr is an app that plans walking routes around what you need, from a quick trip for milk to a morning dog walk or a challenging uphill hike.

With full creative freedom, we created a spec ad for the app. Working from the Wayfindr brand guidelines, we came up with the concept and storyline, then directed, filmed and edited the video, and added custom animations to bring the app to life on screen.